Wanderful
Wanderful
Wanderful
Planning a culture trip within requires considerable time and effort in researching, organising, fact-checking, and calculating costs. What if we have a single app that does all of these hard work so you can just sit back, scroll, and save the information?
Planning a culture trip within requires considerable time and effort in researching, organising, fact-checking, and calculating costs. What if we have a single app that does all of these hard work so you can just sit back, scroll, and save the information?
Planning a culture trip within requires considerable time and effort in researching, organising, fact-checking, and calculating costs. What if we have a single app that does all of these hard work so you can just sit back, scroll, and save the information?
Duration
Duration
Duration
Jan - May 2024
Jan - May 2024
Jan - May 2024
Team
Team
Team
Zaid H. (Research and Design)
Zaid H. (Research and Design)
Zaid H. (Research and Design)
Shion K. (Research and Design)
Shion K. (Research and Design)
Shion K. (Research and Design)
Tools
Tools
Tools
Figma, Slack
Figma, Slack
Figma, Slack
Google Workspace
Google Workspace
Google Workspace
Problem
Problem
Problem
Budget-conscious travel requires thorough research and meticulous planning.
When visiting a new destination, tourists invest considerable time and effort into collecting and organising information. Subsequently, they manually calculate expenses to ensure their trip remains within budget. Despite their effort, travellers may still face unexpected costs. This research process is not only time-consuming but can also be frustrating for travellers.
Budget-conscious travel requires thorough research and meticulous planning.
When visiting a new destination, tourists invest considerable time and effort into collecting and organising information. Subsequently, they manually calculate expenses to ensure their trip remains within budget. Despite their effort, travellers may still face unexpected costs. This research process is not only time-consuming but can also be frustrating for travellers.
Budget-conscious travel requires thorough research and meticulous planning.
When visiting a new destination, tourists invest considerable time and effort into collecting and organising information. Subsequently, they manually calculate expenses to ensure their trip remains within budget. Despite their effort, travellers may still face unexpected costs. This research process is not only time-consuming but can also be frustrating for travellers.
Goal
Goal
Goal
Wanderful will function as a comprehensive platform, transforming how travellers gather information and plan their trips, by allowing them to access all relevant travel information and calculate their budget in one place.
Wanderful will function as a comprehensive platform, transforming how travellers gather information and plan their trips, by allowing them to access all relevant travel information and calculate their budget in one place.
Wanderful will function as a comprehensive platform, transforming how travellers gather information and plan their trips, by allowing them to access all relevant travel information and calculate their budget in one place.
Research
Research
Research
Survey
Survey
Survey
The most important factors in trip planning were costs and safety, then peer recommendation.
About 52% of respondents perceived cultural immersion as important.
The most important factors in trip planning were costs and safety, then peer recommendation.
About 52% of respondents perceived cultural immersion as important.
The most important factors in trip planning were costs and safety, then peer recommendation.
About 52% of respondents perceived cultural immersion as important.
Interviews
Interviews
Interviews
Cultural information can help tourists behave appropriately, experience more positive interactions with the locals, and potentially avoid dangerous situations.
If tourists are informed about cultural events beforehand, they can schedule a leave and book flights around the event dates.
Cultural information can help tourists behave appropriately, experience more positive interactions with the locals, and potentially avoid dangerous situations.
If tourists are informed about cultural events beforehand, they can schedule a leave and book flights around the event dates.
Cultural information can help tourists behave appropriately, experience more positive interactions with the locals, and potentially avoid dangerous situations.
If tourists are informed about cultural events beforehand, they can schedule a leave and book flights around the event dates.
Competitive Audit
Competitive Audit
Competitive Audit
Tripadvisor, Booking.com, and Expedia all appeal to budget and risk-conscious travellers by transparent pricing, discounts, and user reviews/ratings. However, they do not have features dedicated to culture and customs.
Tripadvisor, Booking.com, and Expedia all appeal to budget and risk-conscious travellers by transparent pricing, discounts, and user reviews/ratings. However, they do not have features dedicated to culture and customs.
Tripadvisor, Booking.com, and Expedia all appeal to budget and risk-conscious travellers by transparent pricing, discounts, and user reviews/ratings. However, they do not have features dedicated to culture and customs.
Competitor SWOT Analyses
Competitor SWOT Analyses
Competitor SWOT Analyses
US News Travel offers cultural information, and Lonely Planet focuses on inspirational travel stories. They do not have apps and have limited coverage of destinations.
US News Travel offers cultural information, and Lonely Planet focuses on inspirational travel stories. They do not have apps and have limited coverage of destinations.
US News Travel offers cultural information, and Lonely Planet focuses on inspirational travel stories. They do not have apps and have limited coverage of destinations.
Ideation
Ideation
Ideation
Persona
Persona
Persona
Emma is a female, full-time marketing manager, who is more concerned of time spent in planning. Sam is a male college student who has less time constraints but is more budget-conscious.
Emma is a female, full-time marketing manager, who is more concerned of time spent in planning. Sam is a male college student who has less time constraints but is more budget-conscious.
Emma is a female, full-time marketing manager, who is more concerned of time spent in planning. Sam is a male college student who has less time constraints but is more budget-conscious.
Empathy Map
Empathy Map
Empathy Map
Emma does intensive research to get as much cultural experience and stay safe during her holidays. She finds the time-consuming nature of trip planning frustrating.
Sam puts effort in minimising his travel costs. He also tries to get as many unique experiences as possible under financial constraints.
Emma does intensive research to get as much cultural experience and stay safe during her holidays. She finds the time-consuming nature of trip planning frustrating.
Sam puts effort in minimising his travel costs. He also tries to get as many unique experiences as possible under financial constraints.
Emma does intensive research to get as much cultural experience and stay safe during her holidays. She finds the time-consuming nature of trip planning frustrating.
Sam puts effort in minimising his travel costs. He also tries to get as many unique experiences as possible under financial constraints.
User Needs
User Needs
User Needs
Quick access to up-to-date and reliable travel information such as transportation, accommodation, attractions, culture, and safety.
Features and abundant information to realise a trip within budget
Immerse in local culture without worrying about costs, language barriers, and culture shocks
Reviews and ratings to know what to expect at the destination.
Quick access to up-to-date and reliable travel information such as transportation, accommodation, attractions, culture, and safety.
Features and abundant information to realise a trip within budget
Immerse in local culture without worrying about costs, language barriers, and culture shocks
Reviews and ratings to know what to expect at the destination.
Quick access to up-to-date and reliable travel information such as transportation, accommodation, attractions, culture, and safety.
Features and abundant information to realise a trip within budget
Immerse in local culture without worrying about costs, language barriers, and culture shocks
Reviews and ratings to know what to expect at the destination.
Main Features
Main Features
Main Features
Search destination
Budget calculator
Reviews and ratings
Destination information: flights, accommodation, attractions, culture, safety
Inspirational travel articles/posts
Sharable travel itinerary
Personal account
Search destination
Budget calculator
Reviews and ratings
Destination information: flights, accommodation, attractions, culture, safety
Inspirational travel articles/posts
Sharable travel itinerary
Personal account
Search destination
Budget calculator
Reviews and ratings
Destination information: flights, accommodation, attractions, culture, safety
Inspirational travel articles/posts
Sharable travel itinerary
Personal account
User Flow
User Flow
User Flow
User flow clarified
a rough estimate of the number of screens
member-exclusive features and features available to all users
contents/topics displayed on each screens
User flow clarified
a rough estimate of the number of screens
member-exclusive features and features available to all users
contents/topics displayed on each screens
User flow clarified
a rough estimate of the number of screens
member-exclusive features and features available to all users
contents/topics displayed on each screens
Mood Board
Mood Board
Mood Board
Travel apps tend to use colors which resemble water (blue) and land (green and yellow), which inspired our design system.
Travel apps tend to use colors which resemble water (blue) and land (green and yellow), which inspired our design system.
Travel apps tend to use colors which resemble water (blue) and land (green and yellow), which inspired our design system.
Design
Design
Design
Wireframe
Wireframe
Wireframe
Landing page: space for inspiration and a quick search, with a search bar, appealing images, and blog posts.
Destination page: a brief description, images, and a horizontally scrollable tab for subtopics (e.g. transportation, accommodations, culture, etc).
Dedicated pages for subtopics
Bookmark feature to save info and revisit them from user account page.
Landing page: space for inspiration and a quick search, with a search bar, appealing images, and blog posts.
Destination page: a brief description, images, and a horizontally scrollable tab for subtopics (e.g. transportation, accommodations, culture, etc).
Dedicated pages for subtopics
Bookmark feature to save info and revisit them from user account page.
Landing page: space for inspiration and a quick search, with a search bar, appealing images, and blog posts.
Destination page: a brief description, images, and a horizontally scrollable tab for subtopics (e.g. transportation, accommodations, culture, etc).
Dedicated pages for subtopics
Bookmark feature to save info and revisit them from user account page.
Design System
Design System
Design System
Wanderful's interface is composed of a refreshing and well-distinguishable dodger blue and white combination.
Wanderful's interface is composed of a refreshing and well-distinguishable dodger blue and white combination.
Wanderful's interface is composed of a refreshing and well-distinguishable dodger blue and white combination.
Prototype
Prototype
Prototype
Landing Page
Landing Page
Landing Page
Offers inspirations to users with popular places and travel articles
Offers inspirations to users with popular places and travel articles
Offers inspirations to users with popular places and travel articles
Search
Search
Search
Search destination and activities from search bar or trip categories
Search destination and activities from search bar or trip categories
Search destination and activities from search bar or trip categories
Destination
Destination
Destination
A horizontal scrollable menu to find information about the destination and a comprehensive filter to narrow down search results.
Comprehensive menu to find information about the destination.
Comprehensive menu to find information about the destination.
Destination
Comprehensive menu to find information about the destination.
Activities
Activities
Activities
Find out activity information, ratings, and reviews to know what to expect.
Find out activity information, ratings, and reviews to know what to expect.
Find out activity information, ratings, and reviews to know what to expect.
Budget Calculator
Specify dates, destination, and accommodation type to estimate the cost of travel.
AI Guide
Take a photo of a landmark to find out its historical and cultural context and nearby events.
Budget Calculator
Budget Calculator
Budget Calculator
Users can specify dates of travel, destination, and types of accommodation to calculate the approximate cost of travel.
Specify dates, destination, and accommodation type to estimate the cost of travel.
Specify dates, destination, and accommodation type to estimate the cost of travel.
AI Guide
AI Guide
AI Guide
Users can take a picture of a landmark to find a detailed explanation of its historical and cultural context, social significance, and nearby events.
Take a photo of a landmark to find out its historical and cultural context and nearby events.
Take a photo of a landmark to find out its historical and cultural context and nearby events.
Personal Itenerary
Personal Itenerary
Personal Itenerary
View, create, and share itineraries from your account page.
View, create, and share itineraries from your account page.
View, create, and share itineraries from your account page.
Want to try out the app?
Want to try out the app?
Want to try out the app?
The prototype is available for you to check out on Figma!
The prototype is available for you to check out on Figma!
The prototype is available for you to check out on Figma!
View Prototype
View Prototype
Feedback
Feedback
Feedback
Budget Calculator
Budget Calculator
"How about letting users import data from an itinerary to calculate a more accurate cost of the trip?"
Landing Page
Landing Page
"It should present a commonly used feature, like search, so we know what the focus of the app is, and it’s more convenient to use."
Destination Page
Destination Page
"I’m hoping to see filters for restaurants too (e.g. vegan-friendly, family-friendly, halal)."
AI Guide
AI Guide
"It’s cool how I can take a picture of a landmark to get a museum-like description."
Personal Itinerary
Personal Itinerary
"I don’t know if I’ll notice that I can create a personal itinerary if it's only on the personal account page)."
Budget Calculator
Budget Calculator
"I like how it lets us have an idea of how much a trip might cost"
Posting Ratings and Reviews
Posting Ratings and Reviews
"I want to see a dedicated page for posting ratings and reviews, where we can specify the activity name instead of going all the way to the activity page to give ratings."
Destination Page
Destination Page
"I like how the information is organised into categories (e.g. flights, eats, culture) for easy access."
Bookmark
Bookmark
"I'm not sure where my saved places/activities will go to. Maybe have a bookmark icon somewhere to see all of the saved places?"